Assembly Public Relations team in San Francisco's Mid-Market neighborhood

How We Work

We embed with your team, learn your world, and help you show up with clarity and confidence.

Assembly Public Relations brand pattern

Here’s What it Looks Like in Practice

Assembly Public Relations brand pattern

Media Relations

We build relationships with journalists and secure coverage that actually moves the needle. We go beyond mentions, securing stories that position your organization as essential. This includes press strategy, media list development, pitching, press release writing, spokesperson preparation, and ongoing reporter relationship management. When news breaks or opportunities arise, we're ready to move fast.

Assembly Public Relations brand pattern

Strategic Communications

Clear messaging is the foundation of everything else. We help you articulate who you are, what you stand for, and why it matters — then make sure that story comes through consistently across every touchpoint. This includes positioning, messaging frameworks, talking points, crisis communications, and executive communications support.

Assembly Public Relations brand pattern

Events & Launches

Press previews, opening receptions, influencer moments, ribbon cuttings. We handle media-facing events from concept through follow-up. That means developing the strategy, building guest lists, writing run-of-show documents, coordinating day-of logistics, and ensuring the right people are in the room.

Assembly Public Relations brand pattern

Influencer & Partnership Outreach

We identify the right voices for your brand — whether that's local tastemakers, cultural commentators, or aligned organizations — and manage the outreach and relationship-building that turns interest into action. From gifting to co-branded campaigns to event collaborations, we handle the coordination so partnerships actually happen.

Assembly Public Relations brand pattern

Content & Digital Support

When you need extra hands on content, we can help with editorial calendars, social media strategy, newsletter copy, and campaign messaging. We're not a full-service social media agency, but we can fill gaps and make sure your digital presence reflects the same strategic clarity as everything else.

Not sure what you need?

Most clients come to us with a goal (a launch, a rebrand, a moment they want to maximize) and we figure out the right mix together.